3/17/2023 0 Comments Lucent hearts background![]() Lucent Heart was shut down in January of 2013. The game featured four base classes with several advanced classes, unique Zodiac, Dance, and Cupid systems, customizable dungeons, crafting, and twice-daily quizzes. And thus, Lucent Blue Events was born.Lucent Heart was a fantasy MMORPG from Gamania and offered through the Beanfun online portal. So when Michaella returned to her home state of Minnesota, she set out to start a company that would put sustainability at the core of its practice, without sacrificing on luxury. Some venues in New York didn’t even recycle (imagine all the bottles and cans produced when a bar is serving thousands of people…). Pop-up shops would result in dumpster loads of garbage when they were over. But it could also be heartbreaking at times. Producing events from a dynamic office in New York City was always exciting, always hard work, and yes, sometimes quite glamorous. She eventually also worked on luxury weddings and private corporate events for celebrity event planners Marcy Blum and Bronson Van Wyck – projects that took her from Miami to Vail, to Dubrovnik and beyond. She cut her teeth planning benefit events for a small arts nonprofit, moved on to direct events at NYU’s Wagner School, and eventually landed at the famed David Stark Design and Production, where she produced events ranging from the Opening Night Galas for Carnegie Hall and the Metropolitan Opera, to the fashion week launch party for Prabal Gurung’s collaboration with Target. After volunteering at fundraising galas for the New York City Ballet and the Save Venice Foundation, she knew she had found her calling. She opted for a directing thesis, recognizing that directing a play is not all that different from directing an event. Helping others to celebrate grew into a passion and she’s never looked back. Their little business lasted only a few years, but Michaella was hooked. But our story actually begins 30 years ago, when our founder Michaella Holden created a children’s birthday party service with her best friend. We founded Lucent Blue Events to change that. Events are second only to the construction industry in terms of the amount of waste they produce. Sadly, that’s not how our industry works right now. ![]() ![]() We believe events can be awesome and awe-inspiring without wreaking havoc on the planet. We keep our blue planet in mind with every choice that we make and we honor our need for balance within our lives and in those of the people with whom we work. We value sustainability in all forms - for our planet, for each other, and for ourselves. We recognize that joy often comes from the playfully unexpected and we strive to maintain a culture of merriment while creating charming wonder for our clients and guests. We hold our work to the highest standards of excellence, paying close attention to deliver superior quality, and striving for a unique level of professionalism that captures and delivers upon every minute detail. We exhibit compassion, kindness, and integrity for everyone with whom our paths cross. We serve our clients at the highest level and we recognize that hospitality must extend to everyone we interact with, including vendors, colleagues, and competitors. ![]()
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